Kindred Kitchen
A meal kit startup needed a brand that would stand out in a crowded subscription box market while communicating quality, convenience, and sustainability.
Services
- Brand Strategy
- Logo Design
- Packaging Design
- Illustration
- Social Media Templates
+65%
Conversion Rate
+400%
Social Mentions
10 weeks
Timeline
The Challenge
The meal kit space had become commoditized with similar visual languages. Kindred needed to differentiate on their commitment to local sourcing and sustainable packaging without looking like a niche health food brand.
Our Approach
We created a warm, inviting brand centered on the idea of gathering and sharing. Hand-drawn elements feel personal, while bold colors and modern typography keep things contemporary. Sustainable packaging became a brand feature, not an afterthought.
The Result
Subscription conversion rates exceeded projections. The distinctive packaging drove strong unboxing content on social media, creating organic marketing momentum.
Project Gallery
"People post our boxes on Instagram without us asking. The brand does the marketing for us."
Chris and Jamie Lee
Co-founders, Kindred Kitchen
Next Project
Verde Sustainability Consulting