Riverside Brewing Company
A complete brand transformation for a Jacksonville craft brewery, from visual identity to packaging design that captures their artisanal approach to brewing.
Services
- Brand Strategy
- Logo Design
- Visual Identity System
- Packaging Design
- Photography Direction
+200%
Taproom Traffic
3
New Markets
12 weeks
Timeline
The Challenge
Riverside had built a loyal taproom following but their original branding—created hastily at launch—no longer reflected the quality of their craft beers. They needed an identity that honored their brewing craft without feeling pretentious.
Our Approach
We began with deep discovery, spending time at their brewery understanding their process, values, and the people who make it happen. The new identity draws from their Jacksonville riverside location and brewing philosophy—warm, approachable, but unmistakably quality-focused.
The Result
The rebrand positioned Riverside as the clear quality leader in the Jacksonville craft beer scene. Within six months, they expanded distribution to three new markets and doubled their taproom traffic.
Project Gallery
"Cowford understood what we were trying to build from day one. The new brand feels exactly like us—just polished in a way we couldn't have done ourselves."
Mike Davidson
Founder, Riverside Brewing Company
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