Meridian Law Group
A progressive law firm needed a brand that conveyed expertise and trustworthiness while breaking from stuffy legal industry conventions.
Services
- Brand Strategy
- Logo Design
- Visual Identity
- Website Design
- Environmental Graphics
+220%
Target Demo Growth
+180%
Website Traffic
12 weeks
Timeline
The Challenge
Meridian's partners wanted to attract a younger clientele and modern businesses, but their traditional branding made them indistinguishable from every other law firm. They needed to signal innovation without sacrificing credibility.
Our Approach
We developed a brand that balances authority with approachability. A distinctive wordmark, unexpected color palette, and confident photography direction set Meridian apart while clean, sophisticated applications maintain professional credibility.
The Result
The rebrand repositioned Meridian as the go-to firm for startups and tech companies. New client acquisition from their target demographic increased significantly.
Project Gallery
"We finally look like the innovative firm we are. Clients comment on our brand constantly."
Alexandra Peters
Managing Partner, Meridian Law Group
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