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Brand Identity + Environmental2025

Pulse Health Clinics

Pulse Health Clinics

A network of modern health clinics needed a unified brand that would feel welcoming and progressive across multiple locations.

Services

  • Brand Strategy
  • Logo Design
  • Visual Identity
  • Environmental Graphics
  • Wayfinding System

+35%

Patient Satisfaction

+60%

Brand Recognition

14 weeks

Timeline

The Challenge

Pulse was expanding rapidly but each location had developed its own visual personality. They needed a cohesive identity that felt warm and approachable while communicating medical expertise and modern care.

Our Approach

We developed a calming yet confident brand system built around the concept of rhythm and vitality. Soft curves and a warm color palette reduce clinical anxiety, while clear wayfinding and consistent environmental graphics create a seamless patient experience across all locations.

The Result

Patient satisfaction scores increased 35% after the rebrand rollout. The consistent brand experience across locations built trust and recognition in the community.

Project Gallery

Clinic interior design
Welcoming reception areas with branded elements
Wayfinding signage
Clear, calming wayfinding throughout facilities
Brand collateral
Patient materials with consistent brand voice
"Patients tell us our clinics feel different—calmer, more modern. The brand transformed the entire experience."

Dr. Robert Chen

Medical Director, Pulse Health Clinics

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